Our story
This wild ride began back in the year 2012, when two guys from Austria and Nort Italy decided to come up with an alternative streetwear label. Bold, tattoo-inspired designs met fair produced and eco-friendly textiles.We worked with several shops, festivals, tattoo conventions, photographers, models and -of course- with lots of awesome bands & artists in the likes of Emil Bulls, Black Stone Cherry, Seiler & Speer, Midriff, Turbobier and John Dette from Anthrax & Slayer.
In 2018 the game changed due the lack of time and the business turned into a one-man-show and now the whole thing is back again!
Daniel Hofer – CEO
Our mission
Conventional cotton farming has for the last 30 years been a complete nightmare for millions of farmers, and the textile industry now accounts for 10% of global carbon emissions. Our organic cotton is completely free from toxic chemicals and pesticides. It uses up to 91% less water, 62% less energy, and emits 46% less Co2 compared to conventional cotton farming. In other words, it is farmed in touch with nature, as it should be.
Tencel (Lyocell) is an eco-friendly fiber made from wood pulp. A durable and breathable fabric that absorbs moisture and is really soft to your skin. Tencel is produced in a closed-loop system, which means that 99% of the solvent is reused. It is obtained from trees that are grown on farms— so don’t worry, there are no old forests that get damaged.
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Sustainable textiles & fair workplaces are not enough?
Let’s build a forest together!
For every product sold, WE’LL PLANT A TREE for the climate. Trees clean the air we breathe and help stabilize our climate & provide habitat for biodiversity.
We’re donating to the cool guys at ONETREEPLANTED, who are helping our enviroment. Just take a look at our social media platforms for updates!
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